Budget Brain

Deterministic + Monte Carlo allocation with editable constraints & citations

Inputs

800

Min % per channel

google10%
meta10%
tiktok5%
linkedin5%

Max % per channel

google60%
meta60%
tiktok40%
linkedin40%

Assumptions

Click Get priors to fetch CPM/CTR/CVR ranges + citations.

Recommended allocation

Run Optimize to see the split.

Share intervals

Intervals will appear after optimization.

Why this split

This allocation optimizes for lead generation by focusing on channels with lower cost-per-demo and higher conversion rates. The budget distribution prioritizes platforms that efficiently generate qualified leads.

Methodology: Deterministic baseline uses midpoint CPM/CTR/CVR values, while Monte Carlo simulation samples from the full ranges to show uncertainty. The percentiles (p10-p90) represent the spread of possible outcomes.

⚠️ Limitations & Assumptions

  • • Benchmarks from web search may not reflect your specific industry/geo
  • • No diminishing returns or saturation effects modeled
  • • Grid search uses 10% increments (not continuous optimization)
  • • Cross-channel attribution and synergy effects not considered